Join this practical webinar designed to help association management companies market themselves more effectively, communicate their value clearly, and attract new clients with confidence.
Event Time
12:00 PM CST
1:00 PM EDT
Bios
Salma Gottfried, Chief Brand Officer, is a founding partner of BeautifulBeast, where she helps lead digital marketing strategy and growth for clients including AMCI. Born and raised in Mexico City, she brings a blend of creative instinct, business savvy, and multicultural marketing expertise shaped by leadership roles on both the agency and client sides. Throughout her career, she has managed accounts for top multicultural agencies and worked on campaigns for brands like Procter & Gamble, Gatorade, and The Home Depot. Salma is recognized for her strategic thinking, collaborative leadership, and passion for building impactful brands.
Mauricio has a BA in Business and Global Affairs from the Panamerican University in Mexico City. He started his career in finance, but given his entrepreneurial spirit and interest in science and tech, he went down the rabbit hole of understanding how digital algorithms work. This curiosity turned into an opportunity, driving him to leave his position as Director of Finance at one of the largest telecoms in Mexico to launch a digital marketing firm.
Since then, he has led 9,367 advertising campaigns and has been responsible for 15,979,083 conversions (and counting). In the world of analytics, preciseness matters to generate results.
Under Mauricio's leadership, his team created strategies and campaigns with over 40 billion impressions in the US, Europe, and Latin America. So there is a high probability that you have seen one of their ads, which we hope was relevant to you.
Now at BeautifulBeast, Mauricio champions the idea that content on its own is not king. Instead, powerful ideas, the proper handling of data, and a superior understanding of the algorithm are the trifecta that rule. Mauricio and his family reside in Miami, Florida.
Session Description
Whether you are a one-person marketing team or part of a growing AMC with dedicated business development support, this session will guide you through a step-by-step toolkit with messaging tips, prospecting strategies, marketing templates, digital playbooks, thought leadership resources, and benchmarking tools.
You will leave with actionable ideas, ready-to-use materials, and a clearer roadmap for turning your marketing efforts into growth:
Learn how to clearly position and communicate the value of your AMC.
Discover useful tools and templates to aid prospecting and marketing efforts.
administration@amcicanada.ca
